This new feature will let its android users to pre-registerat Play Store for the upcoming android apps. The first company to take benefit
from it is Glu Mobile for its upcoming gaming title Terminator Genisys:
Revolution. The idea behind pre-registration is to intrigue interest of the
users.
Pre-registration is totally free for Android users. There is
no obligation to buy or download the app once the app is available. Users can
also cancel their interest if they feel like not downloading it anymore. This process
alerts users about the availability of the app once it’s live. Pre-registration
is not for every developer but it can be pretty useful for games based on movie
titles, as aforementioned terminator is an example. It’s a great tool to build
a pre-launch hype.
Apple’s App store vs. Google play
The strategy is very different for app development when it
comes to these two giants. Google has a lax policy to get more developers to
their platform. Their unique features like allowing developers to respond to
reviews is something rare for an iOS app. However, it’s the one reason why
Android app are more vulnerable to malware.
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