HBO Now has found its first cable partnership in
Cablevision. It was announced on Monday that CVC will be the first to make
HBO’s new streaming service available.
HBO Now was announced in October as a standalone streaming
service, in addition to the already available HBO GO which was provided to all
satellite and cable subscribers. But for HBO Now, users are not going to need a
cable package. How is this a good move for the TV viewing audiences? HBO is on
trend with the viewing habits of the younger audiences, that prefer to watch
shows online and through other streaming services like Netflix.
Richard Plepler, CEO of HBO found that around 80 million
households still did not have HBO. 30 million subscribers had it through
satellite and cable only. So a partnership with Cablevision seemed like a
suitable next step. Recognizing it as an able internet services providing
company in New York, it was chosen to provide HBO Now.
Although last week’s Apple press conference had announced
that HBO Now would be available exclusively on Apple TV, it seems quite a bit
has changed in the week. Cablevision will allow HBO users to stream shows as
they air, even without a cable or satellite pay program.
HBO Now will launch in April alongside the season premiere
of Game of Thrones.
No comments:
Post a Comment