Previously Twitter was using location based coordinates from
device sensors to assign a spot. Now it can allow the users to get a list of
nearby places to ID a very specific location through their partnership with
Foursquare. The official company’s tweet confirmed a year’s back
prognostication about the deal.
Twitter can extend its monetization with location based
tweets. It can also provide them more advertising options. The on board user
experience will be improved by providing location relevant tweets. The work is
still in the pipes for the integration of the feature. When done, it will give
users an option to add their exact location by tapping the location pin button.
Also, users can tap on a certain place’s name in the twitter app to see what
other people post about the same location.
Though the partnership may be not very significant, but it
will definitely make a difference for the both companies, who are threatened by
database of other businesses. Foursquare may not have the most popular apps but
the deal is an indication that its database is powerful and worthy to be sold
off to a giant like Twitter.
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